IBI / WE DESIGN FUNCTIONAL DRINKS
Life in motion.
A drink that keeps
your rhythm.
From formula to your own brand.
We create products for people and their everyday lives.
IBI SP. Z O.O. / FROM IDEA TO SALE
Warsaw, Poland · on the market since 2013
We createdrinks.
Gold Grass is our own drink — available in Poland and abroad. We have taken the journey from idea to product on the market ourselves. Now we can take it with your brand.
Discover our own productFrom our own brand
to yours.
01 — GOLD GRASS / OUR OWN PRODUCTExplore the possibilities
Life in motion.
IBI / BEAUTY & DAILY RITUALS
A small moment.
All the joy
of creating.
Taste, formula, convenience.
A product that finds its place in everyday life.
IBI / TASTE STARTS AT THE SOURCE
Nature makes
the start.
We set the course.
From the first flavour note to the finished drink.
We uncover the potential of ingredients.
01 / 03
Formula. Production. Packaging. Campaign.
FROM IDEA TO SALE / IBI SINCE 2013Create your own product ↗01 / FUNCTIONAL BEVERAGE DEVELOPMENTFUNCTION. TASTE. DAILY RITUAL.
What does your drink
bring to life?
A workout. A demanding day. A moment for yourself.
A good product starts with a specific need. Only then do we choose the ingredients, taste, format and brand language.
FOR LIFESTYLE BRANDS AND ACTIVE ADULTS01 / 08
Energy comes in
many flavours.
A bold energy drink, a light zero version or a drink for a demanding day. We define the role of caffeine, the flavour profile and the character of the whole line.
- FORMULA DIRECTION
- Caffeine, taurine, selected B vitamins. Every ingredient has a reason to be in the concept.
- TO REFINE
- Caffeine balance from all sources, bitterness, sweetness and labelling for an adult audience.
- FLAVOUR INSPIRATION
- Grapefruit / lime / blackcurrant
Can · retail · e-commerce
A map of possible development directions, not a catalogue of ready-made formulas. We assess ingredient choice, use and communication for each specific product and market.
IBI / A STUDY OF TASTE AND FORMULA02 / THE PRODUCT FROM WITHINWhat matters
What matters
most is what’s
inside.
Functionality doesn’t come from adding as many ingredients as possible. It comes from the right combination of needs, formula, serving and taste.
01A formula with a reasonThe source of each raw material, its form and its role in the whole formula.
02A taste you come back toSweetness, acidity, aroma and mouthfeel.
03A product ready for the real worldStability, microbiology, preservation process and packaging compatibility.
03 / ZERO SUGAR · ZERO CALORIE
Zero sugar.
Full character.
Removing sugar changes more than the nutrition table. We redesign the balance of taste, body and finish.
THREE ROUTES TO A LIGHTER FORMULA
01 No sweet taste +
Water, an infusion or an aromatic base; citrus, herbs and gentle CO₂ carbonation. A clean profile for people who don’t expect sweetness.
02 Sweetness without added sugar +
The choice of permitted sweeteners — e.g. steviol glycosides, sucralose or acesulfame K — depends on the product category and the limits of use. We compare samples for aftertaste and balance with acidity.
03 Reformulating an existing brand +
We build a zero variant while keeping the product’s recognisable profile. We also check the energy contributed by juices, protein, fibre and other ingredients.
“No added sugars”, “sugar-free” and “energy-free” mean different things. A juice can contain sugars even when none are added.
CHECK YOUR ASSUMPTIONS / PER 100 ML
Energy-freeWithin the ≤ 4 kcal threshold
Sugar-freeWithin the ≤ 0.5 g threshold
A comparison with EU thresholds, not label approval. Enter the values set for the finished drink. “Zero calories” doesn’t have to mean a mathematical 0 kcal.
Conditions for nutrition claims in the EU ↗04 / BEAUTY & HEALTHY AGEINGBRAND AMBITION. FORMULA PRECISION.
Wellbeing.
Mindful everyday life.
Beauty, active living and healthy ageing open up space for new drink brands.
Instead of a “stay young” promise, we build a credible product: an enjoyable ritual, a well-considered formula and communication that matches what can genuinely be said about it.
BEAUTY DAILY
Vitamins and minerals, and in selected concepts collagen too. We analyse the source, solubility, allergens and impact on taste.
ACTIVE AGEING
Protein or fortified drinks for adults who want to look after their everyday nutrition. Serving and convenience are part of the design.
AN HONEST PROMISE
Basis for the example: EU register of claims ↗An example of a permitted direction for communication: vitamin C contributes to normal collagen formation for the normal function of skin — provided the conditions of the claim are met. Added collagen alone does not justify a promise of rejuvenation.
05 / BOTANICAL · ORGANIC · RESPONSIBLE DESIGN
Nature.
With substance.
Infusion, plant-based taste, certified raw materials, packaging. Separate decisions that together shape the character of the product.
A botanical
starting point.
Tea, ginger, mint, hibiscus or citrus notes. We develop the taste and verify the status of specific extracts, their specification and use.
With hemp, we distinguish between seed-derived and cannabinoid ingredients. CBD needs a separate assessment of its legal status; we don’t treat it as a standard additive.
Organic starts
at the source.
An organic project requires compliance across the whole process, and certification. In processed food, at least 95% of the ingredients of agricultural origin must be organic, alongside the other requirements.
We plan certification for each specific project. A plant-based formula or a green label does not by itself make a product organic.
Fewer assumptions.
More measurements.
We match the format to the drink’s shelf life, transport and the available collection system. We compare weight, product protection and recovery options.
We base environmental communication on data for the chosen solution, not on the packaging material alone.
06 / ONE IDEA. DIFFERENT FORMS.From a drink
From a drink
to a daily serving.
We design the function together with the way the product is used. Its classification depends on composition, intended use, presentation and how it is consumed — not on the size of the bottle.
Open it.
Drink it.
An energy, electrolyte, vitamin, protein or botanical drink. A ready-to-drink format matched to a specific occasion.
Retail · gym · online storeSmall format.
Precise design.
A concentrated concept needs control over serving, taste and use. A shot can be a food or a food supplement — we decide which before launch.
Convenience · serving · consistencyA separate
development path.
Concepts that supplement the diet, in small measured servings. The project covers assessment of the formula, labelling and market-entry requirements.
Classification · documentation · labellingIn Poland, food supplements and certain fortified foods must be notified to GIS, the Chief Sanitary Inspectorate. Notification is not an official approval of efficacy. GIS information (in Polish) ↗
07 / OPEN PRODUCT STUDIOYour idea.
Your idea.
A clear direction.
Choose the function, format and formula targets. Give your brand a name and character. Save it all in a brief that starts our conversation.
What role should your drink play?
Format to discuss
Formula target
A zero direction means balancing the whole formula and refining the taste.
Label layout
01 / 04
Direction360°
The 3D preview isn’t available in this browser. Tell us about your idea in the brief.
YOUR PRODUCT CONCEPT
YOUR BRAND
- FUNCTION
- FORMAT
- FORMULA
- FLAVOUR
- LOOK
- CHANNELS
FORMULA DIRECTION
TO REFINE
- 01Idea and strategy
- 02Formula and taste
- 03Design and packaging
- 04Production and delivery
- 05Campaign and sales
A visual packaging study. Format, materials and feasibility are agreed individually during the project.
08 / FROM A TO Z
Between the brief
and the first
order.
A good project is a series of the right decisions.
We bring them together in one process.
IDEA AND STRATEGYIBI / PROJECT DEVELOPMENTOne direction. The right expertise
exactly when it’s needed.
Who is this
drink for?
We start with the audience, the drinking occasion and the place in the market. We talk about the function, character and ambitions of the brand. We test the assumptions before moving on to the formula.
OUTCOME OF THIS STAGE
A product brief, a brand direction and a shared work plan.
- Consumer need
- Positioning
- Launch assumptions
A taste that delivers
a specific idea.
We design functional drinks from scratch. We match the formula and flavour profile to the client’s needs. We set requirements for samples, stability, microbiology and the content of declared ingredients throughout shelf life. We combine technology with a review of product labelling.
OUTCOME OF THIS STAGE
A formula direction and validation plan: composition, taste, shelf life, safety and communication of the function.
- Composition and function
- Flavour profile
- Formula safety
Recognisable
at first glance.
We design the look of the brand and its packaging. We balance aesthetics with the needs of the product, delivery and display. We also supply logistics packaging so the whole system is consistent.
OUTCOME OF THIS STAGE
A visual direction and packaging solutions for the product and transport.
- Brand identity
- Primary packaging
- Logistics packaging
From design
to finished product.
We organise the move from the finished formula and packaging design to drink production. We agree the production requirements, looking after product safety and the client’s interests.
OUTCOME OF THIS STAGE
Drink and packaging brought together into a product ready for the next stage.
- Production preparation
- Drink production
- Packaging supply
A product needs
its audience.
We create communication and run campaigns. We make sure the brand promise, the packaging and the way the product is presented all speak the same language. We support the path to sales.
OUTCOME OF THIS STAGE
A considered market entry: from communication materials to the campaign.
- Creative and communication
- Campaigns
- Sales support
FORMULA ↗ DESIGN ↗ PRODUCTION ↗ CAMPAIGN ↗ SALES
09 / OUR FLAGSHIP PRODUCT
MADE WITH PASSION.
AVAILABLE IN POLAND AND ABROAD.
gold grass.
ENERGYDRINK
250mlGOLD GRASS / PRODUCT VISUALISATION
GOLD GRASS / PRODUCT VISUALISATIONOUR OWN PROJECT / GOLD GRASS
We’ve walked this path.
With our own brand.
A carbonated energy drink with caffeine, taurine and hemp seed extract. Gold Grass combines a clear idea for the formula with the character of IBI’s own brand.
A slim 250 ml can, silver aluminium and a bold green label. A design where the packaging form and identity work together to make the product recognisable.
Our flagship product is available in Poland and abroad. Having our own brand gives us a view of the whole process — from decisions about the formula to the product’s presence on the market.
- FORMAT
- 250 ml
- PRESENCE
- Poland + abroad
10 / PEOPLE AND APPROACHDifferent specialisms.
The same curiosity.
The same curiosity.
People chosen
for the challenge.
Not for a template.
We share a passion for creating.
The project shapes the team.
IBI is made up of people who each bring their own craft to our shared work: food technologists, packaging designers, and specialists in production, communication and sales.
We work project by project. For each challenge we bring in the expertise and partners it really needs — at the right stage and at the right scale. That gives an idea room to grow and keeps decisions close to the people who make it happen.
You get one coherent process and a team committed to your product. We get to do what we love most: create things we are proud to put our name to.
WHO BRINGS THEIR CRAFT TO THE PROJECT?
The food technologist turns the product brief into a formula. They balance ingredients, flavour profile and the drink’s requirements, making sure every solution is safe.
A shared project. Personal commitment.
11 / LET’S START WITH A CONVERSATION
A NEW DRINK. NEW POSSIBILITIES.What’s on
your mind?↗
A few answers are enough
to give our conversation direction.
biuro@ibi.com.pl
VISIT US
ul. Wołodyjowskiego 45
02-724 Warsaw, Poland